Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
It has been announced that LeSports will act as the exclusive new media partner and operational promoter of the World Rally Championship (WRC) China for the upcoming 3 years. This marks the return of the WRC to China for the first time since 1999, a gap of 17 years.
"In motorsports, the WRC is perhaps one of the best examples of combining the cutting edge industries of sports and automobiles. We expect more co-operation partners and internet users to join us on our platform to experience not only the charm of the WRC, but also the inspiring and encouraging spirit of motorsports." stated LeSports CEO Lei Zhenjian.
Wan Heping is the Vice President(VP) of the China Federation of Automobile and Motorcycle Sports. He says that Rally Racing brings a contemporary face to motorsports in China, which has a huge following in the country.
The World Rally Championship is a series of events organized by the FIA, the International Automobile Federation. It was formed out of several well-known and popular international rallies, with the first championship contested in 1973.
Source: TechWeb
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Former Kraft, Heinz, China CFO Sun Ye Joined LeSports
10 Aug 2016
Beijing-based StarTimes seals broadcast rights for Bundesliga
11 Jun 2015
LeSports terminate title sponsorship contract with Wukesong Arena
17 May 2017
Tencent Sports to screen UEFA Champions League and Europa
11 Aug 2015
LeSports launches subscription model for Serie A
24 Aug 2016
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...