LeSports to collaborate with Goldenport Motor Park

On March 7, LeSports and Goldenport officially announced a strategic co-operation at Beijing Goldenport Motor Park. Both sides will integrate online and offline resources and develop cooperation in the fields of IP operation and promotion, motor racing training, GT Racing, member systems and brand marketing to speed up the coming of a motor sports consumption era.

Goldenport has accumulated a host of upstream industry resources. Besides Beijing Goldenport Motor Park, Goldenport has several other motor sports cultural and creative clusters integrating motor sports, motor culture, motor entertainment, motor leisure and motor trade & service together. Goldenport also launched the China GT in 2016.

LeSports owns the rights to many sports events at home and abroad like F1, MotoGP, WRC, NASCAR, WEC, China GT, ELMS, Dakar, CTCC and D1 Grand Prix.

It is said that the cooperation will provide a marketing platform for enterprises and create a complete racing experience covering online sports viewing, online shopping, online community, off line training and motor racing events for motor enthusiasts.

Source: CAMF 

Proofread by Sean O Diobhilin