Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Le Sports announced a strategic deal on Monday for the exclusive media rights to the Chinese University Basketball Association (CUBA), the so-called NCAA Men’s basketball in China.
The deal marks Le Sports turn from its operating partner to its media partner.
Under the agreement, Le sports will be able to exclusively live broadcast the opening games of the Southeast Division, Northeast Division and Northwest Division. In addition the deal will see Le Sports air all live games for the rest of the 2015/2016 season when it comes down to the last 24. This will include the Finals. Audiences can access the CUBA games via PCs, mobile devices and even LeTVs.
CUBA, launched in 1998, is the most popular and engaging college basketball competition in China. The tournament includes over 1,200 teams and over 10,000 participants.
Le Sports last year also agreed a media partnership deal with NCAA’s Pac-12 for the 2015/2016 and 2016/2017 seasons.
Source: Netease
Proofread by John Devlin.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Peak:connection of the central and local made the loudest sound
12 Dec 2014
Dong Li of PPTV Sports visits La Liga
13 Oct 2015
Bayern top in China digital market
29 Jan 2016
LeSports CEO expects series C round of funding
11 Apr 2016
Stephon Marbury embraces sports blockchain in China
28 Apr 2018
More from Yutang Sports
Yutang Sports
loading...