Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

NBA China has recently extended a partnership with the Chinese Ministry of Education. The pair, who first established their partnership in 2014, will continue to promote fitness and basketball in elementary, middle and high schools across China.
In August, a pilot program will be launched for the training of physical education (PE) teachers from 500 schools in 10 provinces. From the 2016-17 school year, beginning in September, those PE teachers will work on enhancing students’ training through a weekly basketball curriculum.
"We are excited to broaden our partnership with the Ministry of Education to make a long-lasting impact on the lives of Chinese students through a jointly-designed basketball curriculum and a wide range of school basketball programs," NBA China CEO David Shoemaker said at a consultation meeting.
"This commitment marks another milestone in the NBA's youth and basketball development efforts in China," he added.
In addition, the two sides are to set up a basketball experts committee to give advice for the school basketball programs. They are also looking to co-operate in the fields of school basketball events, digital training platforms and other programs.
Source: China Daily
Proofread by Sean O Diobhilin
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Niushou Mountain Resort to partner with Jiangsu women’s basketball team
25 Oct 2017
Dongfeng Nissan partners with NBA China
14 Oct 2015
President Xi:China understands value of 2022 Winter Olympics
16 Jan 2015
S.L Benfica teams with China’s Hangzhou on campus soccer
10 Nov 2015
Why is Bayern Munich so keen on China?
21 Jul 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Yutang Sports
Chinese website
loading...