Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
NBA China has recently extended a partnership with the Chinese Ministry of Education. The pair, who first established their partnership in 2014, will continue to promote fitness and basketball in elementary, middle and high schools across China.
In August, a pilot program will be launched for the training of physical education (PE) teachers from 500 schools in 10 provinces. From the 2016-17 school year, beginning in September, those PE teachers will work on enhancing students’ training through a weekly basketball curriculum.
"We are excited to broaden our partnership with the Ministry of Education to make a long-lasting impact on the lives of Chinese students through a jointly-designed basketball curriculum and a wide range of school basketball programs," NBA China CEO David Shoemaker said at a consultation meeting.
"This commitment marks another milestone in the NBA's youth and basketball development efforts in China," he added.
In addition, the two sides are to set up a basketball experts committee to give advice for the school basketball programs. They are also looking to co-operate in the fields of school basketball events, digital training platforms and other programs.
Source: China Daily
Proofread by Sean O Diobhilin
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
PEAK inked deal with Guangdong Men’s Basketball League
02 Jun 2015
Mixed Martial Arts events electrify cage and fans
16 Jul 2015
YBDL raises 50 million yuan in Round A+ financing
09 Mar 2018
Huajin Securities title sponsors WTA Elite Trophy Zhuhai
08 Oct 2015
Wisdom acquires NBL operation rights for RMB 180 million
26 Jan 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...