Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
In late May the 2016 men's National Basketball League(NBL China) began in Xian, the ancient city of China. The sponsor is the leading-company in the liquor industry, Yanghe River shares.
The Yanghe River shares has shown great passion in supporting the sports industry and it sponsored the Nanjing International Marathon last year.
The National Basketball League(NBL) is a professional basketball minor league in China, formerly known as the Chinese Basketball League (CBL) before 2006. NBL is the second-tier league to the professional Chinese Basketball Association (CBA).
There are currently 16 clubs in the league. From the 2013 season onwards, the league has been split into two divisions. After an assessment by the CBA, mainly based on results from the 2012 NBL season, ten clubs were assigned to Division A and six clubs to Division B.
As it becomes more appealing to audiences, the NBL is beginning to attract more sponsors and partners.
Source: Tecent
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
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