Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Santos have announced the signing of a major sponsorship deal with Chinese
technology firm Huawei.
The agreement, for an undisclosed sum, is valid until the end of 2014 with the option of an extension, the Brazilian club said on Tuesday.
“This is an important announcement because we are forming a partnership with one of the world’s biggest technology companies,” Santos president Odilio Rodrigues told a press conference.
Under terms of the deal, the Shenzhen-based firm will have its name and logo displayed on the front of Santos’ shirt for both Copa do Brasil and Brazilian Serie A matches.
Santos marketing manager Fernando Montanha described as “enormous” the chances of signing an extension to the contract, which ends Santos’ 20-month search for a major sponsor.
Huawei’s Brazil president Jason Zhao said the company was drawn to Santos’ rich tradition of producing iconic players like Pele and Neymar.
“Santos is a great city and the home of one of the world’s biggest clubs,” Zhao said.
The deal is expected to alleviate the financial strain on Santos, who posted a 2013 loss of 20 million US dollars.
Santos is another big team Huawei announced the collaboration with after AC Milan, Atlético de Madrid,Redskin in NFL.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Evergrande dominance will continue
06 Nov 2014
30-day countdown to Canon sponsored IAAF World Championships
23 Jul 2015
New regional partner for 2016 ICC
18 Jul 2016
Lander Sports taps into sports insurance
05 May 2016
Rastar Group strengthens its presence in Espanyol
05 Jan 2016
More from Yutang Sports
Yutang Sports
loading...