Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Santos have announced the signing of a major sponsorship deal with Chinese
technology firm Huawei.
The agreement, for an undisclosed sum, is valid until the end of 2014 with the option of an extension, the Brazilian club said on Tuesday.
“This is an important announcement because we are forming a partnership with one of the world’s biggest technology companies,” Santos president Odilio Rodrigues told a press conference.
Under terms of the deal, the Shenzhen-based firm will have its name and logo displayed on the front of Santos’ shirt for both Copa do Brasil and Brazilian Serie A matches.
Santos marketing manager Fernando Montanha described as “enormous” the chances of signing an extension to the contract, which ends Santos’ 20-month search for a major sponsor.
Huawei’s Brazil president Jason Zhao said the company was drawn to Santos’ rich tradition of producing iconic players like Pele and Neymar.
“Santos is a great city and the home of one of the world’s biggest clubs,” Zhao said.
The deal is expected to alleviate the financial strain on Santos, who posted a 2013 loss of 20 million US dollars.
Santos is another big team Huawei announced the collaboration with after AC Milan, Atlético de Madrid,Redskin in NFL.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Chinese sponsor of Segunda Liga drops plans
28 Jan 2016
China moves step nearer soccer goal
28 Feb 2015
Qiaodan to partner with Tianjin Organizing Committee for 13th National Games
16 Jan 2017
Anta signs with captain of Team China
02 Jul 2015
Alibaba in talks to become top FIFA sponsor
19 May 2016
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...