Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
SuperSports, the exclusive Barclays Premier League broadcast rights holder for mainland China and Macau until 2019, is set to hold a Barclays Premier League Trophy Tour at Shanghai Stadium on July 25th.
SuperSports will be exhibiting the Barclays Premier League Trophy which Chelsea FC won in last season alongside collections of videos and images of the Premier League.
In an effort to engage the fans the organizers will have former captain of China’s national football team, Fan Zhiyi, who played 3 seasons at England’s Crystal Palace FC, promote the interactive games at the carnival.
A marketing forum of the 2015/2016 Premier League will also be held by SuperSports on the same day when delegates of Premier Clubs, sports media and sports promoters will assemble to explore how to brand the Premier League in China.
At the forum the organizers is set to unveil China’s TV broadcast reports of 2014/2015 Premier League, which was jointly worked out with Yutang Sports.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
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