Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

As title Sponsor of BWF Thomas And Uber Cup Finals 2016, TOTAL, a giant international energy company, provided full support for the badminton competition held at the Kunshan Sports Centre in Jiangsu, China last Saturday, 21st May.
Chinese badminton star Li Xuerui led the China women's team to a 3-1 victory over South Korea in the final. Denmark beat Indonesia to win their 1st Thomas Cup title, and in so doing also became the first European country to win the BWF Thomas Cup.
Badminton is warmly welcomed in the Asia Pacific area, especially in China. Almost 80% of the Olympic badminton medallists are from the Asia Pacific region. For the Chinese, badminton has always enjoyed the same reputation as table tennis and both are regarded as “national representative sports”.
This badminton partnership not only breaks new ground for TOTAL which mainly focuses its branding activities on the motorsports area, but also indicates TOTAL’s commitment to grow in the Asia Pacific area, especially in the Chinese market. TOTAL, is committed to better badminton and excellent performance in China.
Source: Sohu Sports
Proofread by Sean O Diobhilin
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019
08 Mar 2016
26 Dec 2014
China Badminton Super League welcomes huge sponsorship deals
26 Nov 2015
Nike and Yonex show commercial potentials of Chinese sports
08 Jan 2015
More from Yutang Sports
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SportAccord Convention in Baku postponed
03 Apr 2026
Yutang Sports
Chinese website
loading...