Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
As title Sponsor of BWF Thomas And Uber Cup Finals 2016, TOTAL, a giant international energy company, provided full support for the badminton competition held at the Kunshan Sports Centre in Jiangsu, China last Saturday, 21st May.
Chinese badminton star Li Xuerui led the China women's team to a 3-1 victory over South Korea in the final. Denmark beat Indonesia to win their 1st Thomas Cup title, and in so doing also became the first European country to win the BWF Thomas Cup.
Badminton is warmly welcomed in the Asia Pacific area, especially in China. Almost 80% of the Olympic badminton medallists are from the Asia Pacific region. For the Chinese, badminton has always enjoyed the same reputation as table tennis and both are regarded as “national representative sports”.
This badminton partnership not only breaks new ground for TOTAL which mainly focuses its branding activities on the motorsports area, but also indicates TOTAL’s commitment to grow in the Asia Pacific area, especially in the Chinese market. TOTAL, is committed to better badminton and excellent performance in China.
Source: Sohu Sports
Proofread by Sean O Diobhilin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
2015 BWF World Championships broadcasting ratings report
28 Aug 2015
Weekly Report: 2016 Thomas & Uber Cup attracted the most attention
26 May 2016
Lin Dan filmed promotion video for American brand Oakley
04 Apr 2015
World champion to cooperate with McDavid
24 Jun 2015
China Badminton Super League welcomes huge sponsorship deals
26 Nov 2015
More from Yutang Sports
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
Yutang Sports
loading...