VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Sina Sports recently announced NBA star Tony Parker has joined its original web series, “NBA Protalk”.
The agreements will see the French point guard join the roster of NBA icons “that includes Draymond Green of the Golden State Warriors, NBA legend and current assistant coach of the Detroit Pistons Tim Hardaway, and Houston Rockets GM Daryl Morey”, according to Sina Sports.
The 2007NBA Finals MVP winner, alongside Green and Hardaway, will provide exclusive interviews and commentary to Chinese basketball fans on Sina Sports on a weekly basis.
“I have been to China many times, and have certainly grown my interaction with fans tremendously since starting my work with Peak a few years ago,” said Parker. “It is great to now be officially partnering with China’s largest digital sports media platform in Sina Sports. I look forward to joining my fellow cast members and taking full advantage of this unique opportunity to build a direct connection with Chinese NBA fans.”
“Tony Parker is a perfect addition to our NBA Protalk program” said Arthur Wei, Senior Vice President of Sina.com and General Manager of Sina Sports. “Chinese fans have gotten to know and respect him as NBA basketball has grown in popularity over the past few decades. We are looking forward to Parker’s commentary and interaction with our users, as he will add even more credibility and perspective to our popular program.”
NBA Protalk was launched by Sina Sports last month with the above three members, and has already been generating a strong buzz among Chinese NBA fans.
Source: Sina Sports
Related coverage
Timberwolves star visited NBA Yao School in Shanghai
15 Jun 2015
NBA and Migu announce multi-platform content and marketing partnership in China
07 Dec 2018
Weekly Report: CBA and NBA back to screen in style
03 Nov 2015
Thompson, Barnes to spearhead China NBA Nation
21 Jul 2015
Sports Matters: Chinese fans the most in demand
21 Sep 2015
More from Yutang Sports
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Yutang Sports
loading...