Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
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Sina Sports recently announced NBA star Tony Parker has joined its original web series, “NBA Protalk”.
The agreements will see the French point guard join the roster of NBA icons “that includes Draymond Green of the Golden State Warriors, NBA legend and current assistant coach of the Detroit Pistons Tim Hardaway, and Houston Rockets GM Daryl Morey”, according to Sina Sports.
The 2007NBA Finals MVP winner, alongside Green and Hardaway, will provide exclusive interviews and commentary to Chinese basketball fans on Sina Sports on a weekly basis.
“I have been to China many times, and have certainly grown my interaction with fans tremendously since starting my work with Peak a few years ago,” said Parker. “It is great to now be officially partnering with China’s largest digital sports media platform in Sina Sports. I look forward to joining my fellow cast members and taking full advantage of this unique opportunity to build a direct connection with Chinese NBA fans.”
“Tony Parker is a perfect addition to our NBA Protalk program” said Arthur Wei, Senior Vice President of Sina.com and General Manager of Sina Sports. “Chinese fans have gotten to know and respect him as NBA basketball has grown in popularity over the past few decades. We are looking forward to Parker’s commentary and interaction with our users, as he will add even more credibility and perspective to our popular program.”
NBA Protalk was launched by Sina Sports last month with the above three members, and has already been generating a strong buzz among Chinese NBA fans.
Source: Sina Sports
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