SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
According to a report by Business Sports Insider, the All Australian Team will take on China on the 6th of May in Nanning, followed by games in Guangzhou on the 8th of May and Beijing on the 10th of May.
The upcoming All Australian NBL tour of China, featuring these three matches, is set to be broadcast by pay-TV provider Fox Sports. NBL signed a five-year deal with Fox Sports at the start of the 2015-16 season. It is said that Fox will come on board to broadcast the series in China, with their own commentary team.
Several days ago, accounting body CPA Australia announced a naming rights partnership with the NBL’s All Australian team for its three-game series against the Chinese national team.
In addition, the games will be televised on Chinese TV Station CCTV5 with a potential audience reach of close to 1.2 billion people.
Source: theroar.com.au & Business Sports Insider
Proofread by Sean O Diobhilin.
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