Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Sina Sports, a subsidiary of Chinese Internet giant Sina.com, has announced a landmark agreement with Australia’s Gold Coast Airport Marathon.
“Under the agreement, Sina Sports will promote the Gold Coast Airport Marathon including travel packages and a dedicated Chinese broadcast of the event through its media channels and running clubs.” said Kate Jones, Queensland’s Minister for Tourism and Major Events.
Sina Sports is a leading Chinese sports marketing and media conglomerate owning multiple digital and social media platforms.
“Part of Sina Sports ‘Global Marathon Strategic Plan’ is to partner with several marathons around the world and promote them in China though Sina’s multiple media platforms and offline activities organised by Sina running clubs.” said Arthur Wei, Senior Vice President of Sina.
The Gold Coast Airport Marathon is organised by Events Management Queensland, a major event management company wholly owned by the Queensland Government as part of Tourism and Events Queensland. This year’s 38th annual Gold Coast Airport Marathon will be held on July 2nd and 3rd.
Source: runnerstribe.com
Proofread by Sean O Diobhilin.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Geely Auto title sponsors 2018 Ningbo International Marathon
29 Oct 2018
Shanghai Marathon extend Nike deal
04 Feb 2016
31 Aug 2016
PORSCHE AG sponsors 2018 Beijing International Running Festival
04 Apr 2018
Sina Sports links with China GT Championship
12 Jun 2016
More from Yutang Sports
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Yutang Sports
loading...