SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
Sina Sports, a subsidiary of Chinese Internet giant Sina.com, has announced a landmark agreement with Australia’s Gold Coast Airport Marathon.
“Under the agreement, Sina Sports will promote the Gold Coast Airport Marathon including travel packages and a dedicated Chinese broadcast of the event through its media channels and running clubs.” said Kate Jones, Queensland’s Minister for Tourism and Major Events.
Sina Sports is a leading Chinese sports marketing and media conglomerate owning multiple digital and social media platforms.
“Part of Sina Sports ‘Global Marathon Strategic Plan’ is to partner with several marathons around the world and promote them in China though Sina’s multiple media platforms and offline activities organised by Sina running clubs.” said Arthur Wei, Senior Vice President of Sina.
The Gold Coast Airport Marathon is organised by Events Management Queensland, a major event management company wholly owned by the Queensland Government as part of Tourism and Events Queensland. This year’s 38th annual Gold Coast Airport Marathon will be held on July 2nd and 3rd.
Source: runnerstribe.com
Proofread by Sean O Diobhilin.
Related coverage
Chengdu Marathon partners with China Mobile Sichuan
01 Jul 2019
China Asset Management continues its sponsorship of the Beijing Marathon
16 Aug 2018
Asics reaches partnership with 2015 Beijing Half Marathon
02 Nov 2015
2017 Changsha International Marathon announces title sponsor
17 Oct 2017
Nearly 10m people took part in running events in China in 2017
08 Jan 2018
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
loading...