Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Sina Sports, a subsidiary of Chinese Internet giant Sina.com, has announced a landmark agreement with Australia’s Gold Coast Airport Marathon.
“Under the agreement, Sina Sports will promote the Gold Coast Airport Marathon including travel packages and a dedicated Chinese broadcast of the event through its media channels and running clubs.” said Kate Jones, Queensland’s Minister for Tourism and Major Events.
Sina Sports is a leading Chinese sports marketing and media conglomerate owning multiple digital and social media platforms.
“Part of Sina Sports ‘Global Marathon Strategic Plan’ is to partner with several marathons around the world and promote them in China though Sina’s multiple media platforms and offline activities organised by Sina running clubs.” said Arthur Wei, Senior Vice President of Sina.
The Gold Coast Airport Marathon is organised by Events Management Queensland, a major event management company wholly owned by the Queensland Government as part of Tourism and Events Queensland. This year’s 38th annual Gold Coast Airport Marathon will be held on July 2nd and 3rd.
Source: runnerstribe.com
Proofread by Sean O Diobhilin.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Partner-up with Sina, a plot reversal for Manchester United?
18 Jan 2016
Sina Sports links with Tour de France
01 Jul 2016
Wisdom Holdings Group announce growth in sports sector
25 Aug 2015
Sina, Tencent and LeTV claim Premier League rights deals
14 Jul 2015
Chengdu Marathon partners with China Mobile Sichuan
01 Jul 2019
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...