Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Letv Sports has inked a 5-year strategic deal with the sports bureau of Taiyuan, China for the rights to present Taiyuan International Marathon.
Under the deal, Letv Sports, with the objective to make the event an IAAF Gold Road Race, will exclusively undertake the event for 5 years, covering management, operations, broadcast, business development and publicity.
“Running is an important part of Letv Sports’ layout in sports event operation, and partnering Taiyuan International Marathon...marks the strategy has been implemented”, said Qiu Zhiwei, a VP at Letv Sports.
Gao Bo, the head of Taiyuan Sports Bureau, commented that“the participation of Letv Sports will eventually lead Taiyuan International Marathon to a different event with unique game experience”.
Letv Sports, as a heavy spender in sports broadcast markets in recent months, has showed the ambition in marketing sports events since bringing the International Champions Cup to China in July.
Source: CCTV Network
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Wukesong Arena to be renamed Le Sports Center
17 Dec 2015
Ping An sponsored the 2018 Beijing Marathon
17 Sep 2018
Letv Sports agrees 3-year deal with AFC Ajax
27 Oct 2015
Why are Chinese conglomerates rushing into the sports industry?
30 Nov 2015
Liupanshui Marathon organizing committee partner with China Mobile
17 Jul 2019
More from Yutang Sports
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...