VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
ESPN,the U.S.-based global cable and satellite television channel, launched its official Chinese language website on Tencent's QQ sports site recently.
Tencent Holdings Ltd is China's largest Internet company, whose products Wechat and QQ are ubiquitous in Chinese social life and commerce.
The website will allow Chinese sports fans’ access to ESPN’S exclusive quality content, such as videos and analysis for the National Basketball Association playoffs and international soccer matches.
Articles and statistics analysing what is going on in National Collegiate Athletic Association men's basketball are also available now.
The website will add X Games, its extreme sports events later.
As the sports industry is getting hot in china now, giants like Alibaba and Tencent are investing a lot of money in premier sports content and trying to develop and operate sports events in the hope that they can get to own the intellectual property of such events.
Source:Tencent
Proofread by John Devlin.
Related coverage
NBA AND TENCENT TO PROMOTE JR. NBA AND YOUTH BASKETBALL PARTICIPATION IN CHINA
09 Oct 2018
Boao Highlights(III): Win-win relationships between events intellectual property and sports media
31 Mar 2016
Three Chinese media become new broadcasters of PyeongChang 2018
11 Feb 2018
Tencent to set up Esports town in Wuhu, China
16 May 2017
Tencent signs partnership with World Series of Poker Tournament
11 Jul 2017
More from Yutang Sports
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Yutang Sports
loading...