Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

As the National Football League continues to expand its brand into emerging markets across the world, Commissioner Roger Goodell said recently that it is likely the American mainstream sports league will bring its first-ever regular season game to China over the next several years.
Goodell said in an interview that the expanding Chinese marketplace is too large to ignore.
"You can't ignore that as a sport, or a business, or as a nation. We know we have lots of fans over there, and more importantly, potential fans over there," he said.
While multiple team owners said they expect the Los Angeles Rams to be awarded a home game in China in 2018, Goodell refused to confirm the reports, only acknowledging that numerous teams have expressed interest in taking part in a game in Asia.
"I think teams are interested in participating in how we expand our game on a global basis, but in particular in China," Goodell added. "We will have to go through that process over the next several months."
Source: investing.com
Proofread by John Devlin.
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Sports Industry Value Innovation Forum at Bird’s Nest
28 Nov 2016
Premier League(I): broadcasts, media and fandom
27 Jul 2015
Preview of China Basketball Summit 2015 (III) : NBA and China
27 Nov 2015
NFL China unveils this year’s events
01 Sep 2015
China,DPRK signed a sports exchange protocol for 2015
30 Dec 2014
More from Yutang Sports
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
SportAccord Convention in Baku postponed
03 Apr 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Yutang Sports
Chinese website
loading...