Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
As the National Football League continues to expand its brand into emerging markets across the world, Commissioner Roger Goodell said recently that it is likely the American mainstream sports league will bring its first-ever regular season game to China over the next several years.
Goodell said in an interview that the expanding Chinese marketplace is too large to ignore.
"You can't ignore that as a sport, or a business, or as a nation. We know we have lots of fans over there, and more importantly, potential fans over there," he said.
While multiple team owners said they expect the Los Angeles Rams to be awarded a home game in China in 2018, Goodell refused to confirm the reports, only acknowledging that numerous teams have expressed interest in taking part in a game in Asia.
"I think teams are interested in participating in how we expand our game on a global basis, but in particular in China," Goodell added. "We will have to go through that process over the next several months."
Source: investing.com
Proofread by John Devlin.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
NFL missed the best chance to enter China
03 Feb 2015
Chinese patrons pour €100M annually into 16 Spanish clubs
08 Oct 2015
PGA Tour launches Chinese website
03 Mar 2016
City Football Group to open office in Shanghai
25 Dec 2015
29 Jul 2015
More from Yutang Sports
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Yutang Sports
loading...