Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
As the National Football League continues to expand its brand into emerging markets across the world, Commissioner Roger Goodell said recently that it is likely the American mainstream sports league will bring its first-ever regular season game to China over the next several years.
Goodell said in an interview that the expanding Chinese marketplace is too large to ignore.
"You can't ignore that as a sport, or a business, or as a nation. We know we have lots of fans over there, and more importantly, potential fans over there," he said.
While multiple team owners said they expect the Los Angeles Rams to be awarded a home game in China in 2018, Goodell refused to confirm the reports, only acknowledging that numerous teams have expressed interest in taking part in a game in Asia.
"I think teams are interested in participating in how we expand our game on a global basis, but in particular in China," Goodell added. "We will have to go through that process over the next several months."
Source: investing.com
Proofread by John Devlin.
Related coverage
Smog jeopardize sporting in China
16 Oct 2014
Euroleague unveils long-term strategic partnership in China
19 Jun 2015
30 Sep 2015
Bayern Munich land in Beijing to begin China tour
18 Jul 2015
China's Ledman plans to invest €25m in Infront
31 Jul 2015
More from Yutang Sports
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Yutang Sports
loading...