VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese multi-screen entertainment and media giant Youku-Tudou held a press conference yesterday 11th to announce that they will bring in premium content with a total value of 10 billion yuan to enhance their paid content service.
As part of the efforts, Ali Sports, the sport unit of Chinese e-commerce giant Alibaba, masterminded by Jack Ma, announced their team-up with Youku on sports. The partnership will make the current sports resources purchased by Ali Sports, such as NFL and FIFA Club World Cup, available for pay-users of Youku. The team-up also includes leading sports clubs’ official TV channels on Youku.
Additionally, the two companies will work together to provide a ticketing service for the UEFA European Championships, Olympic Games, and sports-related tourism and derivatives.
Back in November 2015, Jack Ma’s Alibaba announced it had completed its major acquisition of Youku-Tudou by shelling out $3.67 billion to get its hands on the remaining shares in the company.
Prior to this, Alibaba, the world's largest e-commerce services provider, had invested $1.2 billion for a 18.3% share in Youku-Tudou and offered to buy out the remaining 81.7% for $26.60 a share.
Source: tech.qianlong
Proofread by John Devlin.
Related coverage
Le Sports and ATP announce partnership deal
23 Nov 2015
Sponsoring NCAA is a step of Alibaba's sports economy
15 May 2015
Cestbon and Tencent work together on sports marketing
12 Jun 2016
Alisports and Jet Li announce MMA event
24 May 2016
Sneijder’s Sport8 join forces with Chinese club
24 Mar 2016
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Yutang Sports
loading...