VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Brazilian President Dilma Rousseff has opened an account on China’s leading social network Weibo to promote Rio de Janeiro's upcoming Olympic and Paralympic Games among almost 600 million users in the far eastern country, official sources announced last week.
Rousseff opened the account last Wednesday and in less than 24 hours she had over 1,000 followers, according to state-run Agencia Brasil.
The president's aim is to spread information from the preparations taking place in Rio to the actual event and results.
Rousseff's Weibo profile is being promoted by Rio de Janeiro's Municipal Ministry for Sports and Leisure as it wants to let China see Rio, the social projects, the transformation legacy and the social inclusion through sport. At the same time, the online account will create business opportunities for Brazilian companies in China.
During the 2012 Olympic Games in London, Weibo reached 4 billion messages, at a rate of 20,000 messages per second. Brazilian authorities hope to exceed that figure during the Rio Olympics in August.
Source: Xihua
Proofread by John Devlin.
Related coverage
Bayern to expand market by visiting China
11 Feb 2015
Sports investment in China will pay off
15 Jun 2015
Barclays Premier League Trophy Tour to reach China
21 Jul 2015
Le Sports announces media deals for Euro 2016 and 2016 Rio
25 Mar 2016
China’s loved athlete Liu Xiang to retire
05 Apr 2015
More from Yutang Sports
SportAccord scores Summit touchdown with NFL
18 Jan 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Yutang Sports
loading...