Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
VICTOR, the Najing-based badminton brand, has signed a three-year sponsorship deal with the Table Tennis and Badminton Center (TBC) of China.
Under this deal, the brand will become the title sponsor and equipment partner for six Chinese badminton tournaments from 2016 to 2018, which include the likes of the National Badminton Team Championships, the National Badminton Championships and the National Badminton Youth Championships.
This deal means that players will wear the logo of VICTOR in upcoming matches. The brand will also provide shirts, equipment, badminton shuttlecocks and on-site racket threading services.
Over the past 50 years, VICTOR has grown from a small shuttlecock-making factory to a household badminton brand, creating huge market success ranging from rackets, courts, apparel, footwear, and accessories. It has been an equipment sponsor of the Badminton Association of Malaysia and an official partner of the Badminton Asia Confederation.
Proofread by John Devlin.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
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