Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Sina Sports announced on January 1st that they have signed a strategic partnership deal with Ultimate Fighting Championship(UFC), which will see Sina Sports become an official digital media partner of UFC in Mainland China.
As well as a Chinese website, Sina Sports will officially launch a new edition of www.ufc.cn. There will be an additional website (m.ufc.cn) for users with mobile devices.
The new website will cover VOD of UFC match highlights and special reports, as Sina revealed.
Arthur Wei, SVP at Sina and General Manager at Sina Sports, said “Our strategic cooperation with UFC® will not only influence the domestic following of UFC®, but it is also an important opportunity for the Chinese sports media to expand their coverage of UFC® events”.
“The influx of high-quality, content-rich Chinese reporting and the engagement of a new, growing Chinese fan base will no doubt add fuel to the fire of UFC®’s prowess in the world of sports. As this partnership demonstrates, both UFC® and SINA Sports are committed to expanding UFC®’s profile and fan base in China. Enhanced coverage and content available on the SINA platform and on ufc.cn will go a long way to achieving these aims.”
Source: Sina
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
World Snooker sells 10-year digital audio-visual rights in China
15 Aug 2017
Kobe Bryant to offer Game 3 analysis for livestream in China
09 Jun 2015
Eleven Sports expands into China
22 Jan 2016
Online communities: Another battlefield for major sports apps
06 Aug 2015
Desports pay $400 million for 3 seasons UEFA series
24 Jan 2017
More from Yutang Sports
Yutang Sports
loading...