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Le Sports issued a press release yesterday (25 March) in Beijing to announce wide-ranging deals for the upcoming Euro 2016 and 2016 Rio Olympic Games
The company has sealed a list of media partnerships with 5 top-level European teams, namely Germany, France, Spain, England and Italy. The deals will enable Le Sports to access the teams’ training bases, major match venues and camps, where reporters will be granted opportunities to interview players and coaches.
For the 2016 Rio Olympic Games, Le Sports also signed wide-ranging media deals with several Chinese sports associations covering badminton, athletics, fencing, cycling. These deals will enable Le Sports to conduct exclusive interviews with certain players and use their images during the 2016 Games. In addition, Le Sports will be awarded tickets to 2016 Rio.
Furthermore, Le Sports will collaborate with Brazilian TV station Rede Clobo and Beijing Olympic Club on first-hand video content.
Proofread by John Devlin.
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