“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54

Le Sports issued a press release yesterday (25 March) in Beijing to announce wide-ranging deals for the upcoming Euro 2016 and 2016 Rio Olympic Games
The company has sealed a list of media partnerships with 5 top-level European teams, namely Germany, France, Spain, England and Italy. The deals will enable Le Sports to access the teams’ training bases, major match venues and camps, where reporters will be granted opportunities to interview players and coaches.
For the 2016 Rio Olympic Games, Le Sports also signed wide-ranging media deals with several Chinese sports associations covering badminton, athletics, fencing, cycling. These deals will enable Le Sports to conduct exclusive interviews with certain players and use their images during the 2016 Games. In addition, Le Sports will be awarded tickets to 2016 Rio.
Furthermore, Le Sports will collaborate with Brazilian TV station Rede Clobo and Beijing Olympic Club on first-hand video content.
Proofread by John Devlin.
Related coverage
Le Sports secures global broadcast rights for CSL
23 Feb 2016
How to make money in Chinese sports market?
26 Nov 2015
China choose Sao Paulo as training base for Rio 2016
14 Jan 2016
Letv Sports reach wide-ranging media deal with FEI
04 Oct 2015
Now TV reaches agreement with Letv Sports to air EPL
24 Sep 2015
More from Yutang Sports
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
SportAccord Convention in Baku postponed
03 Apr 2026
Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Yutang Sports
Chinese website
loading...