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NBA Champion's MWFC inks deal with Chinese company

By He Lanying Friday, 26 Feb 2016 16:10

MWFC Global Ventures, created by two times NBA Champion Mike Miller, NBA All Star Kyrie Irving and basketball legend Shaquille O'Neal, have announced a strategic distribution and licensing partnership for "L.I.F.E." beverage with China Distribution & Logistics Company Limited, an affiliate of Tibet 5100 Water Resources Ltd.

L.I.F.E., a sparkling vitamin beverage that is a mental and physical energizer, in which MWFC holds the IP rights globally outside the United States, will be made available at 44,000 Sinopec and Petrol China gas station retail points beginning in March 2016.

As part of the partnership agreement L.I.F.E. will be licensed to premium FMCG distributor China Distribution & Logistics Company Ltd. "CDL" for a perpetual term, with "in country" appearances from MWFC's vast portfolio of elite athletes including Shaq and Kyrie.

L.I.F.E. founder and MWFC co-founding partner, Mike Miller, commented on the massive opportunity, "Business, like basketball, is about building a championship culture and I was able to team up with LeBron and win a couple of championships. You need to find the right people to team up with. In China we have found those champions in CDL and Tibet 5100 Water."

Source: PR Newswire

Proofread by John Devlin.

Tags: NBA


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