Badminton Australia has announced that China’s XIAMENAIR become the new title sponsor of the 2016 Australian Badminton Open.  

The new sponsorship deal comes as Badminton Australia launched local representation for the tournament at the Jackie Chan Film Gallery in Shanghai on February 1st.

The move into China will mark the first international launch for the Australian Badminton Open - Australia’s most prestigious badminton event.

The 2016 XIAMENAIR Australian Badminton Open Superseries will offer one of the most lucrative sporting prize pools in Australia, with US $750,000 up for grabs. 

It also gives athletes one of the last opportunities to earn the world ranking points needed to compete and improve their seeding at the Olympic Games in Rio in 2016.  

“This partnership, facilitated by Destination NSW, will see the Australian Badminton Open promoted in China, attracting more visitors to Sydney and Regional NSW for the event. In November, NSW became the first State to sign a Memorandum of Understanding with XIAMENAIR, with the airline now flying directly to Sydney five times a week. It is fantastic to see the relationship between our State and XIAMENAIR growing even stronger.”

Source:australianbadmintonopen.com.au