When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

Australian Football League side Carlton Football Club has announced a new partnership deal with Chinese telecommunications company ZTE.
The Chinese firm has been named the new ball sponsor and a platinum partner of the Australian Rules football team for the next two seasons.
ZTE began co-operating with Carlton in 2015 and sponsored the Club’s popular online show Discussions With Dylan.
“We’ve had a wonderful relationship with ZTE over the past year, and no doubt this partnership will strengthen our relationship even further,” Carlton CEO Steven Trigg said. “Our football club has done a lot of work to reset our foundations and it’s really exciting to have premium brands committed to sharing the journey ahead with us.”
“ZTE is excited not only to extend, but also to expand our partnership with the Carlton Football Club,” Managing Director of ZTE Australia Scott Zhang said. “We are looking forward to working with the club as we strive to increase our brand presence in the Australian market.”
Source: Carltonfc
Proofread by John Devlin
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