Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Le Sports, the sports arm of the Chinese e-commerce giant LeEco, has secured the exclusive broadcasting rights for the FA Cup over the next three seasons, from 2016/2017 to 2018/2019.
This news comes just two weeks after the company announced it had been awarded the exclusive broadcasting rights for China’s top football league, the Chinese Super League (CSL).
As stated in a Chinese report, Le Sports is broadcasting the last seven matches of this season’s FA Cup to Le VIP members for free.
Yizhong Cheng, CEO of Le Sports Hong Kong, said he is very excited about the expansion of Le Sports content in Hong Kong. As a football fan himself, he is thrilled to be able to watch the final rounds of the FA Cup for free.
This is the first time that Hong Kong has had an internet company acquire the live broadcasting of sports events.
Source: marketing-interactive.com
Proofread by John Devlin.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Le Sports hails RMB 1.2 bn investment
16 Mar 2016
LeTV Sports teams up with WRC to promote the event in China
09 Nov 2015
Chinese famous TV host promotes International Champion Cup
03 Jul 2015
Le Sports to buy two-year CSL media rights for RMB 2.7 bn
19 Feb 2016
Former Lining CEO join LeSports
06 Sep 2016
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...