Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026 15:04

China’s national women’s Volleyball Team yesterday (January 12) announced that it had officially struck a partnership deal with China’s Bright Diary & Food Co. Ltd at the Diaoyutai State Guesthouse Hotel.
The company wishes to internationalize their products through the partnership with China national women’s volleyball team which will be participating in the 2016 Olympic Games to be held in Rio de Janeiro, Brazil, this summer.
However, the terms of the deal were not released at the signing ceremony.
Speaking about the deal, Zhu Hangming, Chief Executive at Bright Diary & Food, believes Chinese women’s volleyball has set an example for their company. “China women’s volleyball team always show great fortitude in keeping with Bright Diary & Food’s ideal which is to stick it out.”
“Bright Diary & Food has the vision to become the most reliable diary brand on the globe, requiring continuous fortitude and endeavour, which the China women’s volleyball team possess, to achieve global influence.”
Bright Diary & Food is based in Shanghai and has recently partnered a local table tennis club.
Source: China News
Proofread by John Devlin.
Related coverage
Sands ends sports partnership with China developer
25 Jun 2015
2015 Shanghai International Regatta sponsored by Zhongjin Brand
27 May 2015
MLS club courts Chinese investor
22 Mar 2016
20 Jun 2016
LeEco to sponsor Beijing Guoan
19 Jan 2016
More from Yutang Sports
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Yutang Sports
Chinese website
loading...