Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
LeTV Sports has announced that it has signed a deal with All England Lawn Tennis Club (AELTC) to pick up the exclusive digital broadcast rights, distribution and redistribution rights of Wimbledon Championships in China. The deal covers next 3 years, from 2016 to 2018.
As the oldest and only lawn tennis tournament in four Grand Slam, the Championships draw millions of global fans’ attention every year. The deal marks that LeTV Sports for the first time wins the rights to a Grand Slam tournament. The deal is another milestone for LeTV to enhance its rights to blue-ribbon tennis tournaments after securing rights of ATP, WTA, Davis Cup, Confederations Cup and Shenzhen Open.
Apart from the digital rights, LeTV also secured the distribution rights to the Championships to local TV stations.
Moreover, LeTV Sports will develop comprehensive partnership with AELTC for the promotion of Wimbledon in China. One of the key programs covered by the deal is landing a new youth tennis tournament, Road to Wimbledon, in China. Winners of the tournament will be invited to play in AELTC events and get trained by the Club.
Source: Sports.online
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
China 2019 - more basketball than ever!
23 May 2015
Boston Bruins to start China Tour next week
05 Jul 2016
China League long for league-level commercial operation
14 Oct 2015
Beckenbauer in China, not only for football
20 Jul 2015
Mercedes-Benz partnered with Laureus in China
16 Apr 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...