Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
LeTV Sports has announced that it has signed a deal with All England Lawn Tennis Club (AELTC) to pick up the exclusive digital broadcast rights, distribution and redistribution rights of Wimbledon Championships in China. The deal covers next 3 years, from 2016 to 2018.
As the oldest and only lawn tennis tournament in four Grand Slam, the Championships draw millions of global fans’ attention every year. The deal marks that LeTV Sports for the first time wins the rights to a Grand Slam tournament. The deal is another milestone for LeTV to enhance its rights to blue-ribbon tennis tournaments after securing rights of ATP, WTA, Davis Cup, Confederations Cup and Shenzhen Open.
Apart from the digital rights, LeTV also secured the distribution rights to the Championships to local TV stations.
Moreover, LeTV Sports will develop comprehensive partnership with AELTC for the promotion of Wimbledon in China. One of the key programs covered by the deal is landing a new youth tennis tournament, Road to Wimbledon, in China. Winners of the tournament will be invited to play in AELTC events and get trained by the Club.
Source: Sports.online
Related coverage
Chinese sports industry reached new heights in 2014
29 Dec 2015
LPGA event in China postponed due to 'date conflict'
28 Jul 2015
18 May 2016
Sunny Lake (Beijing) Sport Development signs exclusive FLW agreement
20 Jul 2015
NBA China renews partnership with Dongguan Basketball School
12 Oct 2015
More from Yutang Sports
France’s Golden Decade of Sport
14 Jun 2023
Discover the SportAccord Summit sessions!
31 Jan 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...