Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

China’s Bright Diary & Food Corporation reached a strategic partnership agreement with Shanghai Caoyanhua Table Tennis Club last week in Shanghai.
Under the deal, the two sides will work together to develop table tennis among juniors and focus attention on both their mental and physical health. In addition to this,the partnership will provide the Chinese milk brand with marketing opportunities and brand promotions.
However,the terms of the deal were not disclosed.
At the signing ceremony, Zhang Chongjian, President of Bright Diary & Food, stated that he hoped the partnership would encourage the players to strive for improved performance.
Caoyanhua, owner of Caoyanhua Table Tennis Club, is looking forward to resource sharing and mutual development with this alliance.
After the signing ceremony, Chen Yiping, Chairman at Shanghai Table Tennis Association, presented a certificate of honour to Bright Diary & Food for their support to the sport.
Source: Xinhua
Proofread by John Devlin.
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
DeSports to present China's first sailing documentary
10 Aug 2015
IAAF World Championship close to medal partnership
01 Jun 2015
China Southern Airlines teams up with ADO Den Haag
08 Aug 2015
13 Jan 2016
Ronaldinho to set up academy in China
15 Dec 2015
More from Yutang Sports
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Yutang Sports
Chinese website
loading...