SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
China’s Bright Diary & Food Corporation reached a strategic partnership agreement with Shanghai Caoyanhua Table Tennis Club last week in Shanghai.
Under the deal, the two sides will work together to develop table tennis among juniors and focus attention on both their mental and physical health. In addition to this,the partnership will provide the Chinese milk brand with marketing opportunities and brand promotions.
However,the terms of the deal were not disclosed.
At the signing ceremony, Zhang Chongjian, President of Bright Diary & Food, stated that he hoped the partnership would encourage the players to strive for improved performance.
Caoyanhua, owner of Caoyanhua Table Tennis Club, is looking forward to resource sharing and mutual development with this alliance.
After the signing ceremony, Chen Yiping, Chairman at Shanghai Table Tennis Association, presented a certificate of honour to Bright Diary & Food for their support to the sport.
Source: Xinhua
Proofread by John Devlin.
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