SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Le Sports, the sport unit of China’s leading online video company LeTV, on Tuesday (January 5) denied that it had taken a stake in Chinese Super League (CSL) side Beijing Guoan, a leading Chinese professional soccer club.
The comment followed multiple Chinese media reports that the Beijing-based company had acquired a 50% share in Beijing Guoan for 2 billion yuan ($307 million) late on Monday. It was also rumoured that Beijing Guoan would be renamed as Beijing Guoan LeTV Football Club after the acquisition.
"That couldn't have happened because I was in the US at that time," said Lei Zhenjian, CEO of Letv Sports, LeTV' sports arm, in a Weibo post on Tuesday.
Back in December, CITIC, the owner of Beijing Guoan FC, made a decision to sell up to a 50% stake in the Beijing-based football club. According to an industry source, Le Sports did submit an offer to buy the club but there are other bidding competitors. Up to now, the winning bid has not been revealed.
What is certain is that, as Mr. Lei revealed yesterday, Letv Sports is about to announce a partnership with US Major League Baseball in Las Vegas, Nevada later today.
Source: Global Times
Proofread by John Devlin
Related coverage
Chongqing Lifan to partner with Feyenoord Rotterdam
26 Oct 2017
Fosun International eyes AC Milan?
05 Aug 2016
CSL Consumers Report: More than 50% of fans unwilling to pay to watch
31 Aug 2017
Beijing Guoan launches sponsorship plan for the 2018 season
22 Nov 2017
Suning buys into sports data company
26 May 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...