SportAccord Summit 2024 Logo Unveiled
29 Nov 2023 19:09
Li Ning, a leading Chinese sportswear brand, has agreed a lucrative deal with Liuzhou Urban Construction Investment and Development Limited to establish a sports community in Liuzhou, Guangxi Province, China.
Under the plan, the yet to be constructed Liuzhou Lining Sports Community will be based around a sports park, which will accumulatively cost multi-billion yuan. Venues in the community will cater for the likes of sports training, sports events and sports tourism. It will also include a commercial complex for sports-based products.
More specifically, there will be soccer pitches, basketball courts and swimming pools alongside facilities for climbing, cycling and running within the community, according to the brand’s President Li Ning. As well as staging promotions, Li Ning will invite sports stars to the community with the aim of encouraging users to engage with sports.
The sports community will be located in the hometown of the former Olympic Champion and will cover an area of 115-170 acres.
Source: Netease
Proofread by John Devlin.
Related coverage
361 Degrees earns more in FY2015
09 Mar 2016
CFA separates from State General Administration of Sports
17 Aug 2015
Le Sports raises RMB8bn in Series B fundraising
28 Mar 2016
Bird’s Nest finds new operation mode
04 Nov 2015
West Brom's £150 million Chinese takeover confirmed
06 Jul 2015
More from Yutang Sports
Yutang Sports
loading...