Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
LeSports has reportedly announced an RMB 100m(US$15.4m) investment in Bear Run (Chinese: 小熊快跑), an internet-based smart fitness company.
Bear Run was formerly a start-up project and split from the Chinese mobile social game platform PapayaMobile in April 2015.
The start-up launched its first smart gym in September 2015, and has now set up a franchise partner program and Bear Manager Enterprise Resource Planning System.
This Series B investment will enable Bear Run to continue to provide fitness packages for more than one million users, with over 3000 gyms in 8 cities across the country.
LeSports’s parent company LeEco is an active participant in the sports market. Last year, LeSports became the title sponsor of the former Wukesong Arena. Later, LeEco reached a strategic partnership deal with Beijing Guoan FC. What is more, early this year, the parent company announced that it had acquired the exclusive internet media rights to the Chinese Super League for the 2016 and 2017 seasons, which is worth up to RMB 2.7 billion.
Source: sports.online.sh.cn
Proofread by Sean O Diobhilin
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
China League One side registers in Shaoxing, Zhejiang Province
04 Jan 2016
Wanda hits $4.35bn in H1 sports revenue
08 Jul 2016
22 Chinese sports giants team up for internet plus sports
30 Nov 2015
PPTV Sports sets eyes on La Liga side Granada
11 Jan 2016
Espanyol is another possible takeover by Chinese company
07 May 2015
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...