Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
LeSports has reportedly announced an RMB 100m(US$15.4m) investment in Bear Run (Chinese: 小熊快跑), an internet-based smart fitness company.
Bear Run was formerly a start-up project and split from the Chinese mobile social game platform PapayaMobile in April 2015.
The start-up launched its first smart gym in September 2015, and has now set up a franchise partner program and Bear Manager Enterprise Resource Planning System.
This Series B investment will enable Bear Run to continue to provide fitness packages for more than one million users, with over 3000 gyms in 8 cities across the country.
LeSports’s parent company LeEco is an active participant in the sports market. Last year, LeSports became the title sponsor of the former Wukesong Arena. Later, LeEco reached a strategic partnership deal with Beijing Guoan FC. What is more, early this year, the parent company announced that it had acquired the exclusive internet media rights to the Chinese Super League for the 2016 and 2017 seasons, which is worth up to RMB 2.7 billion.
Source: sports.online.sh.cn
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Guangzhou Evergrande omitted from CCTV award nominations
25 Dec 2015
Chinese delegation paid a courtesy call on Trinidad Sport Minister
24 Dec 2014
Singaporean companies acquire CSL broadcast rights
11 May 2016
Sports take center stage in Chinese marketplace
24 Mar 2016
Grandland Decoration invests RMB150m in Evergrande FC
27 Nov 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...