The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05

Sina, a popular news portal in China, is soon to release its media plan for the 2016 Rio Olympics, according to a recent report. The opening meeting will be held in the Bird’s Nest this afternoon and will be attended by media members from all over the world.
Though details of the ceremony have not been disclosed, the discussion will focus on Olympic broadcasting models, Sina’s partnerships with international media giants and the sponsorship of Chinese teams.
Sina Corp is a Chinese online media company catering for Chinese communities around the world. It operates four major business lines: Sina Weibo, Sina Mobile, Sina Online and Sina.net.
With the development of the sports industry, many Chinese media giants are beginning to review their business strategy for sport. Sina Sports is one of them. It is said that the media company is seeking breakthroughs in sports pan-entertainment, customized services and crossover cooperation.
Source:Sina Sports
Proofread by John Devlin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Sina Sports links with Australian Open
20 Jan 2016
Denis Irwin celebrates launch of MUTV in China
18 Jan 2016
Sina to partner with Rio Olympics organizations
29 Feb 2016
Lander Winter Sports to distribute media rights for Curling Championships Tour
16 Jan 2017
Sina Sports signs former captain of Manchester United
23 Sep 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
Chinese website
loading...