Yutang Weekly (11.30-12.6)

AC Milan to open football training base in Shenyang

After franchising four youth football training schools in Luoyang, Henan Province, in partnership with the local education bureau, the Serie A side AC Milan continues to expand its operations in China.

FC Bayern’s partner eyes youth training program in China

Erich Schmidt, Senior Vice President of Marketing at Gigaset, revealed that the German mobile phone brand are eyeing a joint effort with Bundesliga giants Bayern Munich. The partnership plans to launch youth training camps across China, according to a media interview given yesterday (December 3).

Huawei changes Asian sponsorship strategy

China’s leading telecommunications company Huawei is obviously making a change in its Asian sponsorship investment strategy with a shift towards ‘non-sport’ in 2015, according to Asiasponsorshipnews.

Chinese consortium announces US$400m deal with CFG

According to various media reports, a Chinese consortium led by CMC Holding and CITIC Capital is set to buy a stake in City Football Group, which owns Manchester City FC, New York City FC and Melbourne City FC.As reported, Chinese investors have agreed to invest US$400m (around £265m) into CFG for over a 13% stake in the company.

SCP partners with ECADInt to build football academy in China

After the successful establishment of the Sporting Academy Schools in Canada and South Africa, the Portuguese Super Liga powerhouse Sporting Clube de Portugal (SCP) has announced a new partnership with the Chinese company ECADInt to build a total of ten Sporting Academy Schools in China.

Arsenal teams iRENA on soccer school programme in China

English Premier League giants Arsenal FC are set to open “a number of Arsenal Soccer Schools” across China after securing a partnership with iRENA, a leading Chinese sports and cultural development company, according to Arsenal.com.