Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023 22:28
Ali Sports Group, the sports unit of Chinese e-commerce giant Alibaba Group, will sign a strategic cooperation framework with the Chinese Boxing Federation (CBF), according to Sports.cn.
The deal signals that the Alibaba Group has stretched its arms into boxing following its major investment in Chinese Super League side Evergrande FC and the establishment of a sports unit.
As part of the deal, Ali Sports Group will utilise its competitive edge on technology and data to help CBF with event information gathering and resource exploitation. At the same time, Ali Sports will work closely with the CBF to promote CBF events and Chinese boxing culture among a larger target audience.
It is understood that this comprehensive strategic partnership between Ali Sports and CBF involves a “huge” amount of money.
Based on its digital ecosystem, Ali Sports will work along with the boxing federation on its digitalization as well as the commercial development of CBF events and its intangible assets. Ali Sports will also help CBF to develop a second squad and youth teams.
Under the partnership, CBF will also provide more opportunities to have a greater number of high level coaches, training sessions and matches abroad.
Source: Sports.cn
Proofread by John Devlin
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023 22:28
Related coverage
PGA to extend contract with Mission Hills Dongguan
25 May 2015
Hanergy powers AFAS Stadion in Netherlands
12 Nov 2015
Ironman buys Cape Epic mountain bike stage race
22 Aug 2016
Pacquiao to establish a boxing academy in China
05 Dec 2017
Teda FC and Elion partner to build desert training base
08 Jan 2016
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Yutang Sports
loading...