Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Robert Lewandowski, the captains of Polish national team and Bayern Munich soccer star, has signed a personal endorsement deal with Huawei.
Under the deal, the Polish international striker will serve as the brand ambassador for Huawei and promote the Chinese brand and its products, especially smartphones, tablets and wearable devices in Poland, Central and Eastern Europe and Scandinavia. The financial terms of the deal have not been released.
Lewandowski joins Arsenal's Alexis Sanchez and Real Madrid's James Rodriguez in becoming a regional ambassador for Huawei.
"We are witnessing a new chapter in the marketing strategy for Huawei,” said Wang Yanming, the president of the regional terminal device department for Huawei Consumer. “To date, we have supported many sports at the local level, such as polo in Hungary and ice hockey in the Czech Republic.
To meet the expectations of clients and our expanding global brand portfolio, we open ourselves to the global sports, not only by sponsoring football clubs, but also by working with sports stars. We focus on people whose history and personality fit perfectly into the strategy of Huawei."
Huawei is actively involved in sports, especially in football. The Chinese company has established partnership with many sports federations, football clubs and athletes around the world. Its sponsorship portfolio includes Atletico Madrid, Ajax, AC Milan, Dortmund, PSG and Wellington Phoenix etc.
Source: Sportspro & Telepolis
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Gillette announced Ning Zetao as latest spokesperson
14 Aug 2015
Bayern Munich land in Beijing to begin China tour
18 Jul 2015
Bayern pocketed €10m from China Tour
28 Jul 2015
FC Bayern’s skipper establishes column on China’s Xinhua
08 Dec 2015
Heinz Rummenigge: Bayern to go to three Chinese cities
30 Mar 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...