Golf starlet to represent le coq sportif in China

French sporting brand le coq sportif has reportedly signed up Chinese female golf starlet Shi Yuting as a brand ambassador of their golf collection in China, according to Chinese portal website Sina.com.

As part of the plans to boost the golf collection in Asia Pacific, the French brand has reached partnerships with the Chinese 17-years old alongside the endorsement deals with South Korean Lee Bo-Mee.

“Signing up Shi Yuting is a significant step forward to develop le coq sportif golf collection”, commented Mr Wang Ke, managing director of le coq sportif China.

“Shi Yuting is a combination of wonderful golf skills and stylish appearance, which are great fit to the value that le coq sportif golf collection holds. The partnership is expected to enhance le coq sportif’s brand awareness and influence in China”.

However, no terms of the deal were disclosed by Sina.

Shi Yuting, born in 1998, is a China international golfer with chance to take part in the golf event at 2016 Rio Olympic Games.

Source: Sina