HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024 10:28
French sporting brand le coq sportif has reportedly signed up Chinese female golf starlet Shi Yuting as a brand ambassador of their golf collection in China, according to Chinese portal website Sina.com.
As part of the plans to boost the golf collection in Asia Pacific, the French brand has reached partnerships with the Chinese 17-years old alongside the endorsement deals with South Korean Lee Bo-Mee.
“Signing up Shi Yuting is a significant step forward to develop le coq sportif golf collection”, commented Mr Wang Ke, managing director of le coq sportif China.
“Shi Yuting is a combination of wonderful golf skills and stylish appearance, which are great fit to the value that le coq sportif golf collection holds. The partnership is expected to enhance le coq sportif’s brand awareness and influence in China”.
However, no terms of the deal were disclosed by Sina.
Shi Yuting, born in 1998, is a China international golfer with chance to take part in the golf event at 2016 Rio Olympic Games.
Source: Sina
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024 09:17
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024 19:00
Related coverage
Chinese investors tee up in US golf paradise
08 May 2015
2015 in review: the sports business in China (II)
31 Dec 2015
Chen Weiting becomes Greater China ambassador of Reebok
21 Apr 2017
How “capricious” golf courses are!
03 Apr 2015
SAIC-GM Buick renews contract with Chinese golfers
11 Jan 2017
More from Yutang Sports
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...