VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Premier League club Liverpool Football Club has struck a partnership deal with Tencent Sports to launch an official presence on China’s WeChat social platform, according to a report released on the official news platform of Tencent.
The club put a Chinese message on the perimeter board at Anfield Stadium in a home match against Southampton with the aims to call for fans’ interaction and engagement with the club on WeChat.
The WeChat launch will see the Reds further increase its presence in China and its daily engagement with Chinese fans.
Apart from the call-to-action slogan, the company image and message of Tencent Sports also appeared on the board during the match, which is believed to be a positive sign for the club’s established partnership with Tencent Sports.
Developed by Tencent and released in 2011, WeChat is the world’s fastest-growing social network app with over 600 million monthly active users worldwide as of the end of August 2015.
Source: Tencent Sports
Related coverage
Liverpool establish a strategic partnership with PPTV
14 Feb 2015
PPTV launch specialized TV set for Liverpool Football Club
23 May 2017
Tencent Sports acquires full NBA media rights for extra RMB200m
25 Aug 2016
22 Chinese sports giants team up for internet plus sports
30 Nov 2015
Liverpool FC and MG Motor upgrade partnership
16 Jul 2019
More from Yutang Sports
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...