Letv Sports agrees 3-year deal with AFC Ajax

China’s leading online sports streaming platform Letv Sports, or LeSports, has announced a three-year partnership in Beijing with the Eredivisie side AFC Ajax on Monday.

Under the agreements, Letv Sports has become the exclusive media partner of AFC Ajax till the end of 2017/2018 season and the sides will work together to establish a “star-making factory” by introducing the youth training system of the Dutch soccer giant into China.

In addition, Letv Sports and AFC Ajax will collaborate in different areas, which include friendly matches, membership and business development etc.

“The highlight of the partnership between Letv Sports and AFC Ajax is the landing of top youth training system of Ajax”, said Liu Jianhong, CCO of Letv Sports.

“The partnership between the sides will broaden the horizon of Chinese people who involve in soccer, boosting the development of Chinese soccer”.

Letv Sports, a Beijing-based sports company, has been a big spender on broadcast rights to major sports events over the past few months.

Source: Xinhua