Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Can LeTV Sports pull off organizing ICC China?
Thanks to the efforts of LeTV Sports, Chinese fans finally are able to watch International Champions Cup (ICC) at their doorstep for the first time.
On July 25th, Shenzhen will witness the derby between Inter and AC Milan, the first match of ICC China, signifying a new era for Chinese football market.
Lei Zhenjian, CEO of LeTV Sports said, “By holding ICC, LeTV Sports has officially entered the field of events operation.” But can LeTV Sports make the event a success? ICC is the most important preseason between biggest clubs during every summer. Organizing it will be a test to LeTV’s potential to transform the traditional sports industry.
But LeTV is dismissing the doubts.
The news that LeTV Sports brought ICC to China immediately created a sensation in the market. Ads of ICC China have been purchased by EA Sports, Luyuan Electric Motorcycles, Suning, Adidas and Samsung which has become the exclusive official partner with a deal worth dozens of millions of RMB.
Besides international brands such as Samsung, other Chinese brands including China Mobile also signed deals to sponsor the event. It is estimated marketing and ticket revenues of three matches will amount to hundreds of millions of yuan. For LeTV Sports that holds high-level international football event for the first time, Internet plus sports have shown its power.
LeTV Sports has been recognized as the most prominent Internet sports company in China with broadcast rights of most top-level sports events home and abroad, including CBA, NCAA, EPL, World Cup, ATP, WTA, F1, MLB, NFL, Tour de France and so on. “We have beaten the biggest sports network ESPN and our old friend CCTV5 in the number of sports events of which we own broadcast rights. I am confident that we can thwart any challenges,” said Liu Jianhong, Chief Content Officer of LeTV sports.
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
AC Milan players visited Huawei’s headquarters in Shenzhen
27 Jul 2015
Haier partners with Indian Super League club
20 Oct 2015
ITV’s documentary film: Evergrande Real Madrid Football School
13 Nov 2014
The French Football Office in China founded in Beijing
16 Feb 2017
Inter Milan expands football academy to China
30 Jul 2015
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...