Report on TV broadcasting of Tennis Tournaments in 2013 (VI)

This is the final section. We make an overview of the business development of tennis in China, paying attentions to sponsorships and player endorsements. 

We present some sponsorship cases here, including Shuijingfang, Kunlun Mountain Mineral Water, and Hisense, and take Li Na's endorsements as an example. 

The conclusion is that the overall tennis business market in China had potentials and needed developments, and that tennis sponsorship was a valuable method for brands marketing.