Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
This is the final section. We make an overview of the business development of tennis in China, paying attentions to sponsorships and player endorsements.
We present some sponsorship cases here, including Shuijingfang, Kunlun Mountain Mineral Water, and Hisense, and take Li Na's endorsements as an example.
The conclusion is that the overall tennis business market in China had potentials and needed developments, and that tennis sponsorship was a valuable method for brands marketing.
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Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
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