SportAccord Summit 2024 Logo Unveiled
29 Nov 2023 19:09
The 10th National Traditional Games of Ethnic Minorities of China has gained more than 77m RMB (US$12.40) from sponsorships up until July 9.
A sponsorship signing ceremony was held in Ordos, Inner Mongolia of China on July 9 for the Games. Up to that day, there were 30 deals reached.
In the 77m RMB sponsorship fees, 41.25m are cash sponsorships, and 36.45m (US$58.72) are products and technique sponsorships covering a series of different products and services, including apparel, water, vegetables, rice, mascot, automobiles, insurance, telecommunications, etc.
There were five levels of sponsors at this event – partner, exclusive supplier, supplier, enterprise sponsor, and licensed enterprise. Six sponsors provided sponsorship fees that were over 6m RMB each (US$966,600) and five of them are local companies in Inner Mongolia.
Hawtai Motor and Chery Automobile were car partners. They provided official vehicles for the event.
The event will be held from August 9 to 17 in Ordos in Inner Mongolia. It features sports of 55 ethnic minorities of China and many amateur athletes participate in it. It is held every four years.
Source: Xinhua
Related coverage
Warriors to honour Chinese fans with special uniforms
21 Jan 2016
2014 Badminton China Open kicks off
12 Nov 2014
Scottish golf clubs are marketing to Chinese tourists
24 Apr 2015
Brands assemble at 2015 Tour of Qinghai Lake International Cycling Race
08 Jul 2015
Sponsor sues Guangzhou Evergrande for over ¥32 million
16 Dec 2015
More from Yutang Sports
Yutang Sports
loading...