VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
According to Xinhua, Borussia Dortmund have held a training session prior to the 2017 International Champions Cup (ICC) China match against AC Milan at the Guangzhou University City Stadium.
The Bundesliga outfit sees China as a market with great growth potential and has been searching for suitable Chinese partners to promote their expansion in the country.
On its second trip to China, the club has signed a marketing agreement with Chinese bike-sharing company Ofo Inc. On July 17, the Chinese company held a ceremony to welcome the German club with Dortmund players Christian Pulisic and Sokratis Papastathopoulos taking a ride on the famous yellow bikes, Ofo’s flagship product, around the city of Guangzhou.
On the same day, Eastroc Super Drink, an official sponsor of the 2017 ICC China, also welcomed Borussia Dortmund and AC Milan to the capital of South China's Guangdong Province.
As Lin Mugang, VP of the Chinese drink brand, said, “they are really impressed by the ICC’s fans’ passion for sports. Therefore, the business is looking to reach its target customers through this sponsorship partnership.
Source: cctime.com & prnasia
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Kung-fu football to partner Alles Door Oefening
14 Nov 2015
Teda FC and Elion partner to build desert training base
08 Jan 2016
Russia’s Gazprom launches sports channels, inks Chinese deal
19 Feb 2016
Midea partners with FINA to increase its popularity in Russia
20 Jul 2015
Rio 2016 seals deal with Chinese supplier
08 Jul 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Yutang Sports
loading...