Alibaba Cloud to be Presenting Partner of FIFA Club World Cup
23 Nov 2017 18:46
NBA China announced that it has inked sponsorship deals with a total of 15 different brands by the end of last week in 2015, according to Jiemian, a blooming news platform in China.
Statistics show that more than 690 million unique audiences watched NBA games on TV last season, which is more than half of the total population in China. In addition to that, an average of 4 million viewers watched each game in the 2015 NBA finals on Sina.com, one of the major internet service companies in China.
After over 30 years’ development in China, NBA has become the most popular professional sport league in China with the largest fan base on Chinese social media, such as Weibo and WeChat. The league sees more than 100 million followers on Chinese social media and 173 players in NBA have opened their individual accounts on Weibo.
All those figures indicate that the league has recovered from the dilemma caused by Yaoming and Yi Jianlian’s step-off from NBA and the rapid rise of CBA in China.
NBA scheduled two preseason games in China this October, which will be presented by Tingyi Holding Corporation and supported by sponsors like Adidas, Gatorade, Harbin Beer, Tencent, ZTET, NBA2K, SAP and Mengniu Dairy etc. The two preseason games both matching up the Charlotte Hornets and the Los Angeles Clippers, will take place on October 11 at the Shenzhen Universiade Center. The second game, to be held on October 14, will be hosted at the Mercedes-Benz Arena in Shanghai.
Source: Jiemian
Olympians to Deliver Key Insights at Athlete-Focused International Federation (IF) Forum 2019
01 Sep 2019 23:28
Ding Shizhong: We want Anta to become an international brand, instead of the Chinese version Nike.
27 Nov 2017 13:47
Related coverage
YONEX sponsors Chinese high school’s badminton team
06 Sep 2015
New digital media and its rising role in Chinese sports reform
21 Oct 2015
Anta sponsored No.2 Chinese boxer Yang Lianhui
20 Jul 2015
New sponsor for Chinese snooker player Ding Junhui
20 Oct 2016
Shanghai CRED to sponsor Port Adelaide
28 Jun 2016
More from Yutang Sports
Chinese First Spartan Race 2020 Set Out in Chongli
24 Aug 2020
The World Universiade 2021 Reaches strategic partnership with the China Media Group
21 Aug 2020
Chinese Government Raises 11 New Policies for Construction Plan of National Fitness Facilities
14 Oct 2020
UFC® Names Hyperice “Official Recovery Technology Partner”
23 Sep 2020
06 Dec 2020
Yutang Sports
loading...