Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
German sportswear brand Adidas is continuing with its aggressive plan to become the number one sports apparel retailer in China with plans to open 3,000 new stores in the country over the next five years.
Adidas currently has 9,000 stores in China after launching an expansion plan in 2010 aimed at targeting China's growing middle class.
China is Adidas' second-largest market and sales hit an annual record of $2.5 billion in China last year, an 18% increase over the previous year, according to the company's fourth quarter and full-year earnings report out last Thursday.
Adidas is aiming to capitalize on China's growing interest in sport and plans to introduce the brand into smaller cities in order to gain recognition and loyalty. The announcement was made in Shanghai by Colin Currie, head of Adidas Group Greater China.
"As sports participation continues to rise in China, we're optimistic about the continued demand for Adidas' sport performance and sport lifestyle products," said Colin Currie.
In its continued push, Adidas will focus specifically on growing its brand within soccer, running, women's sport, kids sport and originals. It is already the leading women's sports brand in China.
Source: USA TODAY
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Liverpool expected to start a four-game tour from China
25 Mar 2015
Ledman launches China Strategy for Newcastle Jets
06 Jul 2016
IBF announces strong market entry into China
18 Sep 2015
Mercedes-Benz partnered with Laureus in China
16 Apr 2015
Adidas strikes soccer school deal with Chinese government
20 Aug 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...