SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Bundesliga giants FC Bayern Munich are reportedly set to open a subsidiary in Shanghai, China, according to their director of internationalization and strategy, JörgWacker.
This global expansion move would mark the opening of FC Bayern’s second overseas office after their first unveiling in New York City last April.
According to JörgWacker, the club took advantage of their China tour in July to decide which Chinese city, Beijing, Shanghai and Guangzhou, to place the subsidiary.
"We sat down together as a board during the China tour in July, analyzed, and then decided: Bayern Munich goes to Shanghai".
In their efforts to expand in China, the current Bundesliga champions have struck a few partnerships within China in the past couple of months, including a Chinese website, a Tmall shop and a lucrative exhibition tour.
As noted by current FC Bayern’s CEO Karl-Heinz Rummenigge, the club is about to speed up its operations in China’s market.
Source:Netease, Phillip Quinn
Proofread by Raymond Fitzpatrick
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024 18:48
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024 12:20
Related coverage
Liga Adelante side seeks Chinese partners
10 Mar 2016
Bundesliga delegation visit PP Sports to deepen collaboration
10 Apr 2019
29 Jul 2015
30 Sep 2015
Weekly report: Team China experienced a triumph in World Cup Qualifiers
17 Nov 2015
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Yutang Sports
loading...