SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Bundesliga giants FC Bayern Munich are reportedly set to open a subsidiary in Shanghai, China, according to their director of internationalization and strategy, JörgWacker.
This global expansion move would mark the opening of FC Bayern’s second overseas office after their first unveiling in New York City last April.
According to JörgWacker, the club took advantage of their China tour in July to decide which Chinese city, Beijing, Shanghai and Guangzhou, to place the subsidiary.
"We sat down together as a board during the China tour in July, analyzed, and then decided: Bayern Munich goes to Shanghai".
In their efforts to expand in China, the current Bundesliga champions have struck a few partnerships within China in the past couple of months, including a Chinese website, a Tmall shop and a lucrative exhibition tour.
As noted by current FC Bayern’s CEO Karl-Heinz Rummenigge, the club is about to speed up its operations in China’s market.
Source:Netease, Phillip Quinn
Proofread by Raymond Fitzpatrick
Related coverage
Liga Adelante side seeks Chinese partners
10 Mar 2016
FC Bayern Munich gets new regional partner in China
30 Dec 2016
Nike appoints new management in Greater China
05 Mar 2015
Preview of China Basketball Summit 2015 (III) : NBA and China
27 Nov 2015
26 Jul 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...