Scottish company struck partnership deals with Chinese football brands

Scottish Aberdeen-based technology company named We.data has stuck two partnership deals with two Chinese sports companies in Beijing on July 27th when the First Minister of Scotland Nicola Sturgeon was on her trade mission in China.

At the signing ceremony hosted by Ms Sturgeon, We.data inked memorandum of understanding (MOU) with China’s Shenzhen Darong Sports Development Ltd, formerly Shenzhen Soccer School. But terms of the deal was not revealed.

In addition, the Scottish software brand also partnered with another Shenzhen-based football-related company.

We.data, with dedication to intelligence software, is believed to introduce its leading data analysis technology to these two Chinese brands, aiming to present the most transparent management system of football industry global wide.

Shenzhen Darong Sports Dvelopment Ltd. is a brand covers youth football training, football equipment and football pitches operations.

And Shenzhen Qiubao Technology is an online football platform founded by former Tecent employee named Jerry.