Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
China’s Le Sports announced on Monday (January 25) that it has become the major shareholder of Sodasoccer, a Beijing soccer-oriented data company, after buying a 56% stake in the company for RMB39.2 million.
Despite the Le Sports’ acquisition, Sodasoccer will still be operated independently. This is now the third investment that Le Sports has made in sports companies following the deals with Go Ski and Octopus TV.
The alliance will enable Sodasoccer to access the data from over 12,000 games, covering several sports including soccer, basketball, tennis and golf, as well as some others.
Despite losing out on the tender for data partnership with China’s second tier soccer league, China League One, Sodasoccer is now more confident with the financial support of Le Sports behind them. It will be likely to bid for the data service for the Chinese Super League this year when the CSL’s current deal with French company Amisco expires.
Sodasoocer, founded in 2004, is the first professional soccer-oriented data company in China. The company has already forged a range of partnerships with the likes of CCTV 5, Guangzhou Evergrande FC and Beijing Guoan FC.
Source: Huxiu
Proofread by John Devlin.
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
Le Sports sues three infringers
14 Mar 2016
22 Chinese sports giants team up for internet plus sports
30 Nov 2015
Wang Jianlin interested in Tour de France
01 Mar 2016
How to make money in Chinese sports market?
26 Nov 2015
Suning buys into sports data company
26 May 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...