Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
On July, a news conference called “Zero Distance to Tour de France” was held in Beijing. The conference announced that China’s well-known actor Eddie Peng would become the goodwill ambassador of Tour de France.
Tour de France is one of the most popular road cycling annual tournaments which has a long history of 102 years. When Eddie Peng got the chance to become the tournament’s ambassador, he was filled with excitement. Peng claimed that the Chinese movie To the Fore made him fall in love with bicycle, and he hoped to let more and more people know about cycling through his efforts.
When it comes to the reason why Peng was selected as the goodwill ambassador of the tournament, a representative of the conference said that Peng was an excellent actor who could show an energetic and healthy image to the public. At the meantime, Peng was a true lover of cycling. The representative believed that Peng was the most marketable for the top-level international cycling tournament.
Source: sports.qq.com
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Peter Schmeichel joins Sina Sports’s star squad
18 Feb 2016
World champion to cooperate with McDavid
24 Jun 2015
What does Iverson Incident tell us?
27 May 2015
2016 Euros marketing seminar in Beijing
10 May 2016
Winter Games bid gets boost from snowmobiling event
16 Apr 2015
More from Yutang Sports
Yutang Sports
loading...