Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
English Premier League soccer side Liverpool FC has announced that tyre manufacturer Maxxis International has renewed its contract as a global sponsor of the club for a further two years.
The new agreement would see the Taiwan-based tyre manufacturing giant, which distributes to more than 150 countries, benefit from match-day LED placement and digital advertising in return for its ongoing support of the Reds.
The company first began working with Liverpool FC in 2009 and this deal paves the way for their partnership to enter a third term. Maxxis will now sponsor Liverpool until the end of the 2016/17 Premier League season.
Derek McMartin, managing director of Maxxis International, said: “Our partnership with Liverpool has been in place since 2009 and been very beneficial for both parties.
“Asia is now a highly important market for English football clubs, and Europe is a rapidly expanding market for us – so there’s a lot of synergy there. Add to that the fact the club has over 4.5million followers on Twitter and 26million on Facebook and it becomes very clear that our two brands combine for the perfect collaboration.
“We’re extremely excited to cheer on the team and see how the season unfolds.”
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
XIAMENAIR to title sponsor Australian Badminton Open
04 Feb 2016
Tag Heuer returns to keep time with CBA
20 Sep 2017
ZTE is slowly gaining recognition via NBA team-up
07 Jan 2015
COC’s 2009-2016 sponsorship contracts worth 3 billion RMB
12 Jun 2017
Ali expected to be Barcelona’s new sponsor
14 Nov 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...