Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
LeTV Sports Culture Develop (Beijing) Co. Ltd, together with Beijing Bird's Nest Culture & Creative Center, announced yesterday the founding of the Bird’s Nest-Le Sports Cultural Industry Fund to raise at most RMB5 billion. With its flagship of the Chinese sports industry in 2015, the fund will accelerate the shaping of a sports business ecosystem and increase the value of the sports industry in China.
The two major partners are rising stars in this industry. Le Sports, formerly LeTV Sports Channel, was set up last year. This company has the leading sports resources in copyrights, personnel, media and users, highlighted by its more than 10 thousand events copyrights, high program ratings and remarkable user engagement. The other partner, Bird’s Nest Culture & Creative Center, opened to the public in March this year. The center has organized about 200 conferences, workshops and exhibitions in sports business. This makes it an extraordinary offline platform for aggregating sports resources and incubating sports projects. The co-operation will give full play to their exceptional resources.
The fund is aimed at creating a “rain forest” in the Chinese sports industry. In the first stage, they will focus on RMB funds to provide financial support for Chinese creative sports products and business modes. At present there are 15 potential projects under discussion. In the near future, they will also launch US dollar funds to seek new sports technology and products internationally.
Source:Netease Sports
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Ledman to buy subway TV ad business for US$119M
17 Feb 2016
China sports governing body partner with Hainan
04 Aug 2017
Expect more free sport on your mobile, but not for long
13 Aug 2015
Espanyol’s Chinese owner reports 289m yuan sports turnover
28 Aug 2017
Yutang Weekly (2016.2.15-2.21)
21 Feb 2016
More from Yutang Sports
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...