VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Chinese government has announced plans to develop the country’s sports
industry and raise the sector’s annual output to 5 trillion yuan (813.87 billion
U.S. dollars) by 2025.
The State Council, China’s Cabinet, unveiled measures to accelerate the
fast-growing industry’s development and get people exercising on Monday.
Promoting fitness will become one of the government’s national strategies,
the State Council said in a policy document.
By 2025, the sector aims to become a major force of sustainable social and
economic development, with full support for a wide number of sports.
The document laid out goals of per capita area of sport grounds reaching 2
square meters by 2025 and people that exercise regularly reaching 500 million.
The country’s public sports services will cover all its population.
According to data from the General Administration of Sports, China’s average
area of sport facilities stood at only 1.2 square meters per person by the end
of 2010, much lower than neighboring countries like Japan and the Republic of
Korea.
Meanwhile, distribution of facilities are not balanced between regions,
grassroots sports facilities took a relatively small proportion compared to
large stadiums, and utilization rate of facilities was also low.
Liu Peng, head of the sports administration, said that incomes rise, Chinese
people are also pursuing higher life quality.
“The notion of investment in health is taking firmer root among the people
and physical fitness is gaining more attention,” Liu said, adding that China
needs to further unleash the potential of the sports market.
The document said China will support the emerging sector by eliminating
industrial and policy barriers to form a policy system that is conducive to the
sector’s rapid growth.
China will get rid of regulations that hinder the sector’s development, scrap
unreasonable administrative approval procedures and open all fields that are
allowed by existing laws and regulations to the public.
The country encourages social capital to invest in the industry, including
construction of sports facilities and providing related products and services,
the document said.
It will also expand the opening up of the sector by encouraging foreign capital to invest in the domestic sports industry.
Liu Fumin, director of the sports economy division of China’s sports administration, said the moves will fully unleash creativity and vigor of social capital, boost the sports sector’s growth and stimulate Chinese people’s demands for sports, leisure and fitness.
And also on the conference ,China’s State Council announced that a long-term
plan will be made to bolster the development of soccer.
The State Council has admitted that although the country’s sports industry
has developed quickly in recent years, some problems have hindered it from
growing healthily.
It also said that plans will be made to establish more playgrounds and
facilities to promote soccer among students and the public. Similar measures
will also be made to promote the development of basketball and volleyball.
Related coverage
Singaporean companies acquire CSL broadcast rights
11 May 2016
Partnering with Real Madrid, Eastern Sports Club aims for listing
15 Jul 2015
Football sponsors must be prudent in China
25 Dec 2015
Shanghai Xiaoyuan to partner World Freestyle Football Federation
06 Jan 2016
K-bird ceases acquisition of Will's Fitness
05 Sep 2017
More from Yutang Sports
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Yutang Sports
loading...