Runner’s World named 361-Sensation as Best Buy

361 Degrees International Limited (“361 Degrees” or the “Company”, together with its subsidiaries, the “Group”; HKSE stock code: 1361), one of the leading sports brand enterprises in China, is proud to announce that its leading running shoe for the US market, the “361-Sensation” has been named as the “Best Buy” in the June 2015 issue of Runner’s World.

Runner’s World is a highly-respected monthly magazine, with 18 international editions, dedicated to the “science and joy of running” having grown from its humble origins in the United States in the 1960s.

The “361-Sensation”, which retails at US$120, is a high-mileage trainer, and has been designed to be moderately cushioned and stable whilst also fully responsive, due to the incorporation of a proprietary midsole compound. Testers of the shoe have been impressed by its high end performance at a moderate price, being agile and light, despite being robust.

The “361-Sensation” is one of the product lines in the running category developed by the 361 Degrees Overseas Division, based on an approach of going “one degree beyond” and is now sold through 58 specialty stores throughout the United States.

361 USA Inc is based in Irvine, California and is headed by seasoned industry professionals. It was incorporated in 2014 as a wholly-owned subsidiary of the 361 Degrees Group and acts as the sole importer and wholesaler of 361 Degrees shoes for the US market. The 361 Degrees Group has identified Brazil, the United States and Europe as key target markets in its international expansion strategy. As part of the strategy, 361 Degrees will participate in the 2016 Summer Olympic and Paralympic Games to be held in Rio De Janeiro, Brazil in 2016 as an Official Supporter. The sponsorship of the 2016 Rio Games is expected to gain the brand international recognition.

361 Degrees International Limited is one of the leading sports brand enterprises in China, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group’s products include footwear, apparel, accessories and equipment for sport and leisure uses. The Group has established an extensive supply chain management system through proprietary and sub-contracted manufacturing operations; and an exclusive distribution and retail network in China through distribution via authorized distributors.